FontDiscovery 🖼️ 61: Why Do All Tech Logos Look The Same?
Welcome to Typogram’s FontDiscovery newsletter, written by your resident font and design nerd, Hua, and edited by Wenting. If you enjoyed this post, you can get our fonts and design tips weekly by subscribing below!
Hey Everyone 👋
I hope you had a restful weekend! This week we continue with our branding series. I had fun writing this post, let me know what you think! Also, I am doing a cross-promotion with another newsletter. Feel free to check it out at the of this post.
In the last post, we talked about commonalities found in luxury fashion brands. This time, we’ll turn our attention to the brandings of startups and tech companies. Find a couple of tech companies or start logos and branding around you, you’ll notice that they are sporting similar looks. Oftentimes, it is a friendly sans serif with brightly colored illustrations. Sounds familiar?
In this post, we’ll attempt to find some reasons that explain this trend.
That’s a fascinating look into something seemingly insignificant, but it really does matter. It also speaks to readability and relatability across a spectrum of users. Feels like you can be a part of it.