Hey Everyone 👋
Happy 2024 🥂 ❤️!
It was a blast visiting my family in the last two weeks. I hope you had the happiest holiday season with yours!
I'm still reflecting on 2023 - there were a lot of ups and downs. I'm so thankful of everyone here supporting me on this journey.
One thing I did get to do is reflect on our December launch with Wenting on our new launch strategy and what worked and didn't. If you are curious, here is a quick evaluation of the two new things we tried this time:
Marketing Idea Bank
To help us quickly come up with things to share and promote during the weeks before launch, we create an idea bank for content. For each week, we identified a theme/ idea we wanted to share around our launch. We then searched our content library of relevant posts and visuals and developed them into tweets. The goal of this was to grow our newsletter subscribers and reach on Twitter.
By the end, we gained the most followers on Twitter. In comparison, the newsletter grew less in subscribers. This could be because Twitter’s algorithm deprioritizes tweets with links, especially Substack links.
Looking back, the idea bank is a tool I will keep implementing because it makes marketing easy. Like most introverts, I struggle with finding things to say on social media, especially regarding sales and marketing. In the future, I want to develop an idea bank for every single marketing event.
Running a Sale Ending on Launch Day
We previously ran a sale on the Product Hunt platform on the day of launch. This time, we ran two parallel sales – one on our own and one through a Lifetime Deals Facebook group. The price for the basic tier (our single-brand lifetime license ) was the same for both sales, and we ran both for about a month. Our own campaign performed well and generated several sales weeks before and after the launch. The promo at the Facebook group was interesting and gave us several paid customers who ordered multiple licenses. I will share more about our experience and learning with the LTD Facebook group channel in a separate post.
Overall, running a sales campaign parallel to the launch was a good move. It helped us talk about our product a lot more. Next time, I want to experiment with a shorter sales window, like a two-week sale, rather than a monthly long sale, especially for the LTD group.
Thank you
And this is it from me this week! If you are looking for our regular content, check out one of my favorite font, Italiana.
Have a fantastic weekend!