🖼️—FoW, No4: Libre Franklin, a Versatile Font for Friendly Brands 

and it can be used for so many purposes : )

Welcome to Typogram’s FontDiscovery newsletter, written by your resident font and design nerd, Hua. Each issue is full of visual examples, and the best view is on the browser here. You can also read it on our blog.

Hey there! 👋

Thanks so much for being here. I hope this week has been good so far. Last week was a little crazy for me, but things are finally slowing down : ) I took a whole day off on Friday and felt very refreshed. Sometimes you need a little breather ~

Now, let’s get back into it. 

Every week, we profile a new font and dive into trends, facts, and how-tos about using it for design. Welcome to our fourth profile!

And today we have:

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Entering... Libre Franklin

Recently, a reader of FontDiscovery asked me for advice about keeping her brand message consistent across different platforms. She wanted tips on how to make her visuals stand out and her brand messages clear. 

My advice? Try using just one font across all platforms: try Libre Franklin. 

Libre Franklin is as close as you get to a super font -- it can be used for almost anything: app, websites, social media. This is a friendly sans serif that fits all your needs, whether it's the tiny text on a label or the big text on a landing page.

A sans serif is a letterform without the little feet ("serif") at strokes' ends. Sans serifs typically appear bolder than serifs because they have less thick and thin in their strokes. Their bold appearances make them better suited for screen purposes while also giving off vibes of edgy and new. Fashion brands love sans serif for this reason.

Libre Franklin belongs to a type of sans serif, called humanist sans serif, that takes inspiration from traditional calligraphy. Look closely, and you will find that Libre Franklin has a very slight variance in its strokes, reminding us of a soft calligraphic touch. Because it reminds us of handwriting, humanist sans serif is often perceived as less edgy, more friendly than other sans serif types. Many brands, such as Glossier, love these sans serif due to the warmth they offer. 

Libre Franklin comes with 18 weights (so many!). It has styles fit for any purpose. Next time, if you are looking for something warm and inviting, give Libre Franklin a try : )

How to use Libre Franklin

If your brand's primary visual brand personality is friendly, give this font a try! 

Typography System 
Libre Franklin has many weights, so you will have something you can use for any occasion. Bolder versions are great for social media. Combining different weights can be perfect for information-dense projects like apps, blogs, and landing pages. 

Cautiously avoid

Don't use thin, extra light or light for small size texts. It can be tough to see.

Creative prompt

Try setting your resume or personal website in Libre Franklin. Do you notice a difference?

Libre Franklin is available on Google Fonts.

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Have a nice week and see you in the next issue!