FontDiscovery 🖼️ 95: A Friendly Font Inspired by Hand-drawn Letters
Plus: Colors from Oregon, and Models of Ambition
Hi Everyone 👋
Hope you had a wonderful Halloween if you celebrate it!
This weekend I worked again on editable icons, and then, went on another hike around the Appalachian trial.
I can't believe we are in November already- can you believe that in about 60 days, we will officially say goodbye to 2022? Time can pass by so quickly.
While I am trying to do everything I can to make the best use of the last 60 days, I'm also dreaming of a new year, a clean slate. What about you? What are your plans for the remainder of the year? Are you excited about the new year? I want to know your thoughts.
Without much ado, here is our issue this week!
In This Issue…
Font of the Week: Autour One
Design idea: Models of Ambition
Color Inspiration: Oregon Maples
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Font of the Week
About Autour One
One of my favorite fonts right now, Autour One is an excellent display font inspired by handwritten letters found on the poster art of Ludwig Hohlwein, a pioneer of the Sachplakat poster style. Sachplatkat was a popular poster style that originated in Berlin in the 1900s. Usually, Sachplatkat-style posters featured a single central object in the posters’ compositions, with large text placed across in bold letterforms.
Autour One is inspired by the simplicity and bold, graphic nature of the letters found on Hohlwein’s Sachplakat posters.
Round stroke cap with round feel
Handwritten fee with friendly quirks
One weight only
How to Use Autour One for Logos?
Autour One has a warm and friendly tone. This comes from its handwritten feel and round shape created by the letterforms and stroke caps. Its strokes are thick enough to remain clear and readable in small sizes. It is perfect for a logo looking to appear friendly.
How to Use Autour One for Marketing and Branding?
Autour One’s warm and friendly tones make it perfect for marketing graphics. Because of its friendly tone, it may not be appropriate for content looking for serious and objective. Though only having one weight, Autour One can be paired with sans serif like Space Grotesque.
Design Idea of the Week
Models of Ambition
I have always thought of myself as an ambitious person but never thought of different types and models of ambitions until I read this theory by the computer scientist Cal Newport.
Color Inspiration of the Week
This week, enjoy colors from Portland, Oregon.
Bordeaux #3D0A05 | Coral #CE3324 | Contessa #C1826F| Cloudy Gray #D9DEE1
Typography Jargon Buster!
Sans means “without.” Sans Serifs do not have serifs extending at the end of strokes. Sans Serifs were invented long after Serifs. In 1816, William Caslon IV created the first official sans serif typeface, Caslon, for commercial use. Though Caslon didn’t become popular right away, Sans Serif boomed in popularity decades later. Sans Serifs are also further broken down into smaller style categories: Grotesque, Neo Grotesque, Humanist, and Geometric.
Want more typography jargon buster? Check out this post!
Create something with Autour One.
…for reading and hanging out here this week! Autour One is available here.