FontDiscovery 🖼️ 56: Use This Dainty & Eye Catching Font to Get Attention
Plus: Landing Page That Converts & Spring Flowers!
Welcome to Typogram’s FontDiscovery newsletter, written by your resident font and design nerd, Hua, and edited by Wenting. If you enjoyed this post, you can get our fonts and design tips weekly by subscribing below!
Hi Everyone 👋
Happy Lunar New Year! This weekend, a huge snowstorm happened where I am. We haven’t had snow like this in a while so I was super excited. It kept me focused (by burying me inside the house) on the two main projects I have been working on: a preorder page for Typogram and on the next branding post for our series.
Also, I have a really exciting font to feature this week.
Let’s check it out!
In This Issue…
Font of the Week: Dauphine
Design idea: Landing Page Marketing Example
Color Inspiration: Spring Flowers
img: sample of Dauphine– Do you have a friend who could profit from the weekly design tips, just like you do? Please consider forwarding or sharing FontDiscovery with your friend by clicking on the button down below.
Font of the Week
In the past two issues, we went over Zilla Slab and Barlow, both had font personalities that leans towards neutral. Today, we'll be looking at a more visual and graphic font with a more unique, tone appropriate for artsy and creative projects.
Dauphine is a very eye catching sans serif. It was inspired by letters from cartographies from the end of the nineteenth century to the mid-twentieth century created by French and American industrial designers and cartographers. It is condensed and elongated, looking elegant and dainty with geometric quirks.
Elongated shape with geometric qualities
Specific Usage Tips
How to use Dauphine for logo?
Dauphine was the branding typeface for an art school (École Supérieure d'Art et Design) in France, which has open-sourced this font for projects. This font is perfect for marketing design, and brand kits that want some fun and extra attention. It is elegant and eclectic, combining geometric characteristics with its elongated shape, great for artsy and creative projects.
How to use Dauphine for branding and marketing?
This font can pair with Dosis. It is excellent for marketing graphics and display font on merch and other swag items.
Landing Page Marketing Example
As I have mentioned previously, a big project I have been working on recently is the launch of Typogram's pre-order page. I did a lot of research on what makes a good landing page that converts to users. This article is the best I found on this subject – it explains how to combine design and copy to make an effective landing page for your users. If you are making a landing page, I think you will find this helpful.
Cloud #C9DDFD|Soft Orange #FBA37D|Deep Pink #D08FB0|Muted Grass #AFAB73
Counter is an area that is partially or entirely closed by other parts of the letters. There are two types, open and closed.
Closed Counter is when the area is completely closed.
You can also check out the jargon buster glossary page.
Create something with Dauphine!
…for reading and hanging out here this week! Dauphine is available here.