FontDiscovery 🖼️ 178: The Perfect Geometric Sans Serif
Hey Everyone!
I hope you are having a fantastic week so far. This week, I’ve been busy working on short format videos for Typogram’s YouTube channel!
Here is the latest from FontDiscovery.
In This Issue…
What’s New in Branding: Lincoln Financial
Font of the Week: Poppins
Color Palette of the Week: Spring Wildflowers
Branding Example of the Week
Lincoln Financial
Lincoln Financial Group is a U.S.-based financial services company that offers products related to various investment solutions. The redesign shifts to a modernized look, replacing the traditional stencil portrait with a more stylized duotone profile of Abraham Lincoln. The new also employs a clean sans-serif typeface, aiming for a contemporary and accessible feel. This update reflects Lincoln Financial’s effort to balance heritage with relevance in today's market, signaling a shift toward a more forward-thinking identity.
Font of the Week
All About Poppins
Poppins is a versatile, geometric sans-serif typeface. It has clean, monolinear strokes and a contemporary feel, making it suitable for use in headings, logos, and web design. Its polished look makes it a go-to for designers seeking a sharp, modern style. My favorite part is that Poppins has great multi-lingual support, due to having an extensive character set. Poppin’s consistent stroke contrast also creates a clean and minimalist look.
Font Details
Geometric: Poppins features strong geometric shapes that look modern and playful
Monolinear Strokes: The font’s fairly uniform stroke width across all letters creates a clean, cohesive appearance.
How to Use Poppins for Logo?
With its geometric style and rounded forms, Poppins is ideal for logos in tech, design, or educational industries. Its modern and playful vibe adds a sense of creativity to a brand. This font is highly versatile and works well when used alongside simple shapes and vibrant colors to create a youthful and dynamic logo.
How to Use Poppins for Branding & Marketing?
Poppins' geometric and versatile design makes it highly suitable for tech or educational marketing. It conveys creativity and modernity, making it a great choice for brands in innovation-driven industries. Use it in flyers, social media graphics, or product advertisements to engage a youthful audience.
Poppins Font Pairing
Poppins + Lora
Poppins + Oswald
Poppins + Merriweather
Color Inspiration of the Week
Spring Wildflowers
I’m dreaming of spring - this week, enjoy the palette of spring wildflowers!
