FontDiscovery 🖼️ 178: How to Use Montserrat: A Wide Font for Branding
Hey Everyone 👋
Happy 2025! Hope you had a wonderful holiday season! This year I’m not making any resolutions (since they don’t seem stick! ). However, a general trend I want is: I want this year to be joyous. I hope to find more time and things to make me happy and fulfilled. What are your resolutions for 2025? Let me know via a reply!
In This Issue…
What’s New in Branding: Modernize Micron
Font of the Week: Montserrat
Color of the Week: Shades of Orchid
What’s New in Branding
Micron
Micron Technology is a prominent U.S.-based semiconductor company that focuses on producing memory and storage solutions. Micron eliminated the orbit symbol in its previous logo with this new design. The new geometric font, along with the curved design, gives off a sci-fi vibe emphasizing simplicity and continuity.
Font of the Week
All About Montserrat
Inspired by the signage of Buenos Aires' Montserrat neighborhood, this font designed by Julieta Ulanovsky evokes a sense of history and urban charm. Montserrat is bold, geometric, and highly legible, making it a favorite for large headings, branding, and creative projects where strong visual impact is needed. My favorite part about Montserrat is the wide letter width - one of its most iconic characteristics. Its extra-wide letters are instantly recognizable and looks trendy among other display fonts.
Font Details:
Geometric Shape: Clean, geometric letterforms give Montserrat a modern and structured appearance.
Versatility: Offers a wide range of weights, from thin to bold, providing flexibility across a variety of uses.
Distinctive Uppercase Letters: The tall uppercase letters enhance its bold presence in headlines and logos.
How to Use it for Logo :
With its bold, modern aesthetic, Montserrat’s wide letters are ideal for creating logos that stand out. It brings a sense of innovation and boldness, making it perfect for fashion, technology, or creative industries. Use it in all-caps for maximum impact, especially when paired with geometric or minimalist visuals.
How to Use it for Branding & Marketing :
With its bold and distinct style, Montserrat is great for creating memorable and impactful marketing materials. It works well in banners, posters, and digital ads where bold headlines are needed. Its modern and innovative aesthetic helps elevate a brand’s presence in a competitive market.
Font Pairings:
Montserrat + Lora
Montserrat + Merriweather
Montserrat + Open Sans
Color of the Week
Shades of Orchid
This week, enjoy the beautiful pink shades of orchids.
Thank You
See you in the next issue!