FontDiscovery 🖼️ 158: Naming Don'ts
🟡&🔴 Flags when it comes to Naming
Hey Everyone 👋
Hope you are having a fantastic week so far!
Last weekend was Lunar New Year, and I had a great day out with my friends.
As you know, I've been spending a lot of time building my naming email course, and I'm finally done with the content! I'm now working on making my posts into working emails with graphics inside Typogram.
This week, enjoy this post on yellow and red flags you must watch out for when creating brand names. Let me know what you think 👇
Don’ts for Naming
Maybe you already have names in mind for your business or project. If so, do your names have these yellow flags? Nothing is a deal breaker, but if you want a unique, memorable name, you want to be on the lookout!
🟡 №1 - Avoid Trends - They Can Get Outdated
Trendy names can quickly become outdated. Opt for a timeless and enduring name that won’t require frequent rebranding.
🟡 №2 - Mindful of Complex Spellings
Complicated or unusual spellings can confuse customers and make it harder for them to find you online. Keep it simple.
🟡 №3 -Watch out for Negative Connotations
Be mindful of cultural, linguistic, or regional associations with potential negative connotations. A seemingly innocent name might have unintended meanings in other languages or cultures.
🟡 №4 -Overused Words - Easily Forgettable
Avoid overused words like “innovative,” “solutions,” or “global” in your brand name unless they genuinely represent your brand’s essence.
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Things to Watch Out For
You are almost there. There are a few additional things to watch out for. Many items below are red flags – consider each factor carefully, and carefully audit your brand name.
🔴 №1- Legal Issues & Trademarks
Before you decide on a brand name, conduct a thorough search to avoid potential complications. Is the brand name already trademarked? Is there a company or product that already has that brand name? Ensure your chosen name is unique and not already trademarked. Trademark infringement can lead to legal issues and rebranding costs.
🔴 №2- Domain Availability
Ensure that a matching domain name is available. Your online presence is essential; a matching domain can make a significant difference.
🔴 №3- Scalability
Consider the long-term. Will your chosen name make sense if your business or product expands or diversifies?
🔴 Cultural Sensitivity
Be aware of cultural and social sensitivities. A name that might be harmless in one context could be offensive in another.
Thank you
…for reading and hanging out here this week. If you enjoyed the post, I’d appreciate your sharing the newsletter with a friend.
Check out this post if you are looking for font inspirations.
Have a great week!