FontDiscovery 🖼️ 157: Need an Idea for Brand Names? Try Misspelled Words✨
Hey Everyone👋
Hope you are having a fantastic week so far! I'm experimenting with a new time to send the newsletter, so you are getting the latest issue early : ) In the upcoming weeks, I plan to send out the newsletter on Wednesdays, and see how it goes.
I'm so close to finishing my short course on branding names! Shipping this email course is my primary focus this week. In the last post, I've shared tips for inventing a brand name. Today, I want to share some additional fantastic methods. If you are having trouble with inventing a word method, try these👇
Brand Name Method 2: Misspelled Words
You can create a brand name by creating a misspelled word by adding, omitting, or substituting one or two letters from an essential word to your brand. Your addition, omission, or substitution should be small, so the original word can still be partially seen and understood.
Example: Sunkist (Beverage), Lyft (Transportation)
Special Tip: Remove “non-essential” letters in the word, such as vowels.
This method is so widely used that it has become a trend. Some vowel letters, especially the letter ‘e’, are very insignificant in terms of pronunciation, so why not drop them? The minimalist approach transforms an everyday word into a unique brand name without changing the pronunciation (for the most part).
Example: Flickr, Rdio, Tumblr, Scribd, Pixlr, GVE
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Brand Name Method 3: Real Words
Real words are actual words used in real life. When using real words, it is vital to think about whether it could optimized for the search engine. Unless you have a lot of money, a brand name like “Smile” is challenging to own because many other research results are already associated with the keyword “Smile”.
Another way to consider real words is by using a suffix as a brand name. For example, Uber is a brand using the German suffix Über-, meaning over or beyond, as its brand name. It’s short, easy to pronounce and remember, and makes it easy to create sub-brands.
Examples: Uber (Transportation), Patagonia (Retail), Sprite(Beverage), Better (mortgage), and Mint (Telecommuting).
Brand Name Method 4: Paired Words
Another way to generate brand names is by pairing two words.
Examples: AllTrails (Outdoor), Care Bear(Toy), and Dr.Peper (Beverage).
Brand Name Method 5: Create an Acronym
Creating acronyms from words is also a popular method for generating brand names. Creating the acronym from keywords or phrases that matter to your brand would be best. The acronyms itself should also be easy to remember and pronounce.
Example: YMCA (Non-Profit), IBM(Tech), NASA(Tech), ASOS(Fashion)
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