FontDiscovery 🖼️ 136: What I'm Working On & A Great Display Font
Hey Everyone 👋
Hope you had a nice week!
As I’ve told you, I have been working on Typogram’s brand personality workshop website. This week, I finally launched the new design. You can see the new design below, I made it matching to the colors of Typogram 🙂. Another thing I did - sending out our latest product update. We’ve been working on making the app more modular to enable more flexible workflows for designing logo and branding, and adding more ways to make your work shareable. We’ve been playing around with funky customization features like this “brand reveal” to let you control the shading of letters in your social media graphics. A sneak peek of what we are working on:
This week, enjoy Italiana, a fantastic issue from our archive!
In This Issue…
How to Use Italiana for Logo and Branding
Font of the Week: Italiana
Design idea of the Week: Reddit Go Dark
Color Inspiration of the Week: California Palms
Font of the Week
In this issue, we are introducing Italiana, a fantastic font inspired by the calligraphy of Italian masters. Though the designer didn’t name a specific influence, the font reminds me of the works of Italian calligraphers like Giovanni Battista Palatino, who inspired Palatino, a favorite font for many inside Microsoft Office.
Italiana’s significant stroke contrast, gentle curves, and large x-height create a sleek, elegant vibe so aesthetically pleasing to the eye. It is a fantastic display font with a graceful sophisticated tone.
Large stroke contrast
Relatively large x-height
Short ascenders and descenders
How to use Italiana for logos?
Italiana’s graceful tone is great for a brand targeting elegance and sophistication. The only thing: since there is only one font-weight: watch out for thin parts of the letters disappearing at smaller sizes. It could be helpful to add a stroke outside the letter to help with legibility.
How to use Italiana for branding and marketing?
Italiana is a display font perfect for headers for graphics and invitations. The font is readable, and the letters’ elegance shines through in header sizes; just make sure the thin strokes of the fonts are not disappearing.
Color Inspiration of the Week
This week check out amazing summer colors from California!
Typography Jargon Buster!
An ascender is a vertical stroke of a lowercase letter extending upwards, beyond the x-height, sometimes beyond the cap height. For example, “h” is a lowercase letter with an ascender. In general, typefaces having long ascenders and descenders help with readability. Long ascenders help make a lowercase more distinguishable as long as the other parts of the letters are legible.
Want more typography jargon buster? Check out this post!
Create something with Italiana.
…for reading and hanging out here this week! Here is Italiana.