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FontDiscovery 🖼️ 136: What I'm Working On & A Great Display Font

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FontDiscovery 🖼️ 136: What I'm Working On & A Great Display Font

Hua Shu
Sep 8, 2023
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FontDiscovery 🖼️ 136: What I'm Working On & A Great Display Font

fontdiscovery.typogram.co
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Hey Everyone 👋

Hope you had a nice week!

As I’ve told you, I have been working on Typogram’s brand personality workshop website. This week, I finally launched the new design. You can see the new design below, I made it matching to the colors of Typogram 🙂. Another thing I did - sending out our latest product update. We’ve been working on making the app more modular to enable more flexible workflows for designing logo and branding, and adding more ways to make your work shareable. We’ve been playing around with funky customization features like this “brand reveal” to let you control the shading of letters in your social media graphics. A sneak peek of what we are working on:

Brand new design launched for our Brand Personality Workshop Kit, a free branding resource for founders!
brand reveal to control shading in social media graphics - what do you think?

This week, enjoy Italiana, a fantastic issue from our archive!


In This Issue…

How to Use Italiana for Logo and Branding

  • Font of the Week: Italiana

  • Design idea of the Week: Reddit Go Dark

  • Color Inspiration of the Week: California Palms

italiana-example
samples of Italiana

Font of the Week

About Italiana

In the past issues of our newsletter, we have covered many display fonts, like Playfair Display and Bluu Next.

In this issue, we are introducing Italiana, a fantastic font inspired by the calligraphy of Italian masters. Though the designer didn’t name a specific influence, the font reminds me of the works of Italian calligraphers like Giovanni Battista Palatino, who inspired Palatino, a favorite font for many inside Microsoft Office.

Italiana’s significant stroke contrast, gentle curves, and large x-height create a sleek, elegant vibe so aesthetically pleasing to the eye. It is a fantastic display font with a graceful sophisticated tone.

italiana-influence

Font Details

  • Large stroke contrast 

  • One weight 

  • Relatively large x-height 

  • Short ascenders and descenders 

italiana-character sets

How to use Italiana for logos?

Italiana’s graceful tone is great for a brand targeting elegance and sophistication. The only thing: since there is only one font-weight: watch out for thin parts of the letters disappearing at smaller sizes. It could be helpful to add a stroke outside the letter to help with legibility.

How to use Italiana for branding and marketing?

Italiana is a display font perfect for headers for graphics and invitations. The font is readable, and the letters’ elegance shines through in header sizes; just make sure the thin strokes of the fonts are not disappearing.

Check out Italiana Inside Typogram!


Color Inspiration of the Week

California Palms

This week check out amazing summer colors from California!

italiana-colors

Typography Jargon Buster!

Ascender

An ascender is a vertical stroke of a lowercase letter extending upwards, beyond the x-height, sometimes beyond the cap height. For example, “h” is a lowercase letter with an ascender. In general, typefaces having long ascenders and descenders help with readability. Long ascenders help make a lowercase more distinguishable as long as the other parts of the letters are legible.

font details - ascender 
Font details - ascender 

Want more typography jargon buster? Check out this post!


Creative Prompt

Create something with Italiana.


Thank you

…for reading and hanging out here this week! Here is Italiana.

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