Hi Everyone 👋

Hope you had a wonderful weekend! How is your week so far?

At the end of last week, I went on a quick trip to Maryland to visit my parents, whom I haven't seen in a while. It was nice to have a quiet getaway for a little while!

This week, enjoy one of our most popular issues from the archive on a versatile UI font.

And if you haven't yet, check out our latest blog post on Typography Jargon Buster, focusing on font detail terms!

In This Issue…

Font of the Week: Inter
Design idea of the Week: The Long Night is Coming for Tech?
Color Inspiration: Milwaukee, Wisconsin

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Font of the Week

About Inter

This week we share inter, a highly versatile neo-grotesque sans-serif font perfect for digital things like the web and apps. My favorite part about Inter is that it has features optimizing screen-based reading experience. For example, Inter’s lowercase letters have a tall x-height to aid the readability of sentences with mixed-cased texts. This makes Inter perfect for blogs, app interfaces, and even video screens. Information can be read quickly, with ease and clarity.

Font Details

Tall x-height in lowercase letters
Slashed zero
Tabular numbers for data display
Nine weights with italics

How to use Inter for logos?

Inter is a versatile font communicating with a neutral tone. The bolder weights, such as Medium, Semi Bold, and up are perfect for logos for brands looking to be objective and modern.

How to use Inter for marketing and branding?

Inter is perfect for blogs, newsletters, and user interfaces. Its design features optimize the reading experience, and its many weights can support complex information hierarchy to ensure good user experiences.

Inter being used for branding on a clothing brand website. source: *goodgarms*

Design Idea of the Week

The Long Night is Coming for Tech?

In the last few days, Twitter, Elon Musk, and tech layoffs have dominated the news. This curious and insightful thread from an Ex-Twitter Engineer on the most unethical thing he was asked to build also caught my attention.

I wound up meeting with a Director who came in huffing and puffing.
The Director said, “We should know when users leave their house, their commute to work, and everywhere they go throughout the day. Anything less is useless. We get a lot more than that from other tech companies.”

Steve Krenzel @stevekrenzel

With Twitter's change in ownership last week, I'm probably in the clear to talk about the most unethical thing I was asked to build while working at Twitter. 🧵

Color Inspiration of the Week

Milwaukee, Wisconsin

This week, check out colors from Milwaukee, Wisconsin.

Typography Jargon Buster!

Display Font

Display fonts are often fonts with unrestrained, decorative details. They look more visually stimulating than restrained, simple fonts used for paragraph text. Display fonts are used at header sizes, grabbing people’s attention immediately. Many display fonts have poor readability in small sizes because of their more ornate shapes. Their font details get lost in small sizes, thus decreasing their legibility.

Want more typography jargon buster? Check out this post!

Creative Prompt

Create something with Inter.

Thank you

…for reading and hanging out here this week! Inter is available here.

FontDiscovery

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