Hey Everyone 👋

I hope you had a fun return to work during the first week of the New Year!

The last couple of days have been a little crazy (Hence, this newsletter probably showed up a little later than usual.)

My co-founder and I have been working to prepare for the launch of Typogram, our logo design tool for design beginners. We are putting on the final touches on the app. It's been a year since our pre-order launch. We have been quietly working on it and following our product roadmap. I'm happy to share that we are on track for launch at the end of this month… Soon it is time to put it out in the wild. 🙈

Here are some sneak peeks from our app. This gif is showing in-app view where you can click anywhere on the project card to open a design project and start the logo design/branding process by selecting brand personalities.

By the way, I hope you are enjoying your 2023 Goal Planner. If not, you can still grab a copy here. Just use the coupon code TYPOGRAM 2023 to get it for free.

👉 Get Planning Kit

This week, enjoy one of my favorite posts from the archive on a great reading font for the web, Bitter!

In This Issue…

• Font of the Week: Bitter

• Design idea: The Art of Asking Questions

• Color Inspiration: Yellowstone National Park

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Font of the Week 

About Bitter

Bitter is a highly versatile slab serif designed for optimizing reading experiences online. Bitter is designed with practical principles in mind, and most design choices are made with considerations for digital environments rather than aesthetics. 

My favorite design feature about Bitter is the minimal contrast in stroke width. This makes Bitter look contemporary and modern to the eyes while contributing to its overstrength as a screen font for reading.

Font Details

• 9 weights with respective italic versions 

• Low stroke contrast

• Great as display or reading font

How to use Bitter for logos?

Bolder versions are perfect for logos. It has a contemporary, objective tone that works for many different projects, especially in the likes of publishing and blogs.

How to use Bitter for marketing and branding?

The lighter styles of this font, like Thin, Extralight, and Light are especially pleasing to the eye. They are perfect for quotes or display-size copies and make the typography on your page look clean and easy on the eye. Because Bitter is optimized for the digital reading experience, the regular and bold versions work fantastically as reading fonts.

Design Idea of the Week

Art of Question 

Did you know that, as children, we can ask an average of 40,000 questions between the ages of 2 and 5? But as soon as we grow older, we stop asking those questions publicly. This week, check out this helpful guide on the art of asking questions.

Color Inspiration

Yellowstone National Park

This week, enjoy colors from Yellowstone, USA.

Bronze #C86D04 | Sherbert #FEAF52 | Teal #02A790 | Egyptian #045396

Typography Jargon Buster!

Font Style

Font style is a particular style of the font within a font family. For example, usually, there is the italic style within a font family - a group of letters with a degree of slant. Font style can come in normal, italic, and oblique. The Normal style is when the text is upright. The italic style is usually calligraphic, cursive-influenced, and slanted. The Oblique style is a slanted version of the Normal style. 

Want more typography jargon buster? Check out this post!

Creative Prompt 

Create something with Bitter.

Thank you

…for reading and hanging out here this week! Bitter is available here.