FontDiscovery 🖼️ 101: Expressive Fonts for All Your Marketing Needs
Plus: AI Sculpture & Colors from Chefchaouen, Morocco
Hi Everyone 👋
Hope you had a nice weekend!
The past few months we have been working hard at Typogram to meet our January 2023 launch schedule. Last week, we released our latest product development bulletin, where we showcased our completely revamped brand guideline, a key feature in our app that allows users to store their assets and share their creations. The gif below is a sneek peek. 🙈
Without much ado, here is our issue this week!
In This Issue…
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Font of the Week
About Visual Rubik
Previously, we shared an excellent sans serif, Rubik. Rubik is a humanist sans serif with a neutral tone and minimal calligraphic details. Its slightly rounded corners make it inviting to read, but it is minimal enough to blend into the background. Compared to Nunito, a similar font we covered, Rubik is much more neutral and toned down.
What we didn’t cover in the previous issue are the stylistic variations of Rubik. Rubik has 28 stylistic versions built based on its sans-serif skeleton.
A couple of selected styles: Vinyl, Mono One, Broken Fax, Goo, Gemstones, 80s Fade, Storm, Spray Paint, Puddles, Moonrocks, Dirt, Distressed, Iso, Marker Hatch, Burned, Maze, Glitch, Microbe, Bubbles, Wet Paint, Beastly.
The designers used a script to help create the stylistic variations; each has its distinct flavor and is perfect for eye-catching graphics. My personal favorite is Rubik Broken Fax and Rubik Goo.
28 style variations
Display Font, best used for marketing graphics, animations, or backgrounds.
Some letters are more visual textures and not as readable as others.
How to use Rubik style variations for logos?
Some style variations are harder to read than others, for example, Rubik Goo. If you use style variations for logo, make sure the letters are legible and readable.
Also, each style variation communicates a different tone. For example, Rubik Marker Hatch gives off a crafty vibe, whereas Rubik Goo feels cheeky. Ensure that your font is the appropriate tone for your logo and brand.
How to use Rubik style variations for marketing and branding?
Style variations of Rubik’s are perfect for graphic materials, like social media graphics, patterns, and backgrounds. Since the fonts are very expressive and display fonts, they may be best for primarily visual purposes, like posters or graphics. They can pair with Rubik's Regular or a more neutral sans serif, like Nunito.
Design Idea of the Week
AI as Creator ?
What happens when AI becomes the creator? How can human creativity and machine-made output feed each other? Those are the questions onformative studio seeks to answer when they created an AI Sculpture. Read more here.
Color Inspiration of the Week
This week check out colors from Chefchaouen, Morocco.
Typography Jargon Buster!
Scripts are fonts mimicking handwriting. Influenced by cursives and calligraphy, scripts can be considered formal or casual. Formal scripts tend to be highly decorative, with swashes and exaggerated curls. Casual scripts are more subdued with less exuberant details.
Want more typography jargon buster? Check out this post!
Create something with Rubik.
…for reading and hanging out here this week! Rubik style variations are available here.