Font of the Week: No.2 Piazzolla

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Welcome to Typogram’s FontDiscovery newsletter, written by your resident font and design nerd, Hua. Each issue is full of visual examples, the best view is on the browser here. You can also read it on our blog.

Dear friend,

Hello! How are you? I hope you are doing well : )  Thanks so much for being here. 

Every week, we profile a new font and dive into trends, facts, and how-tos about using it. Welcome to our second profile! 

And today we have:

Pizza, Piazza, Piazzolla?

Piazzolla, not your stereotypical serif

Are you looking for an energetic font that can also go to a serious business meeting?  Well then, Piazzolla is for you. Piazzolla is a modern, trendy serif with an energetic feel.

Uber, Lyft, Airbnb got a Piazzolla maker-over

Serif lettering originates from inscriptional lettering created by the Romans. The Romans were great at making things with stones -- sculptures, architectures, carving texts into buildings -- you name it, they built it. The letter outlines were first painted onto the stone, and then the stone carver followed the brush marks. The flares carvers made at the end of the stroke and corners became the serifs you see now. 

Times New Roman is one of the most well-known serif fonts
The Trajan Column is the best-known example of Roman Inscription lettering. photo credit: http://www.ipernity.com/

Serifs are usually considered classic, serious, and proper. Piazzolla is all of those things, but with doses of energy. The tension between the straight edges and curves gives this serif trendy and updated vibes. As a serif, Piazzolla is classic, serious, but with a fun, lively touch.

In HBO’s Silicon Valley, Jared Dunn is your not so stereotypical Business Dev guy. If Jared were a font, he probably is Piazzolla!

What is Piazzolla good for?

Logo

Piazzolla is great for logos. But remember it has a trendy, energetic tone. If your brand is classic but geared towards a younger audience, why not give Piazzolla a try?

Typography System 

This typeface has so many weights, which means it can be used in a variety of sizes, as header, subhead, or body.

In addition to the weights pictured here, Piazzolla also has several weights in italics. It will meet all your needs.

Cautiously avoid

Don’t clutter your design with a bunch of bold, capitalized texts. It overwhelms your audience.

Before we say goodbye, I want to know what you think of our issues so far. Was there anything confusing? Is there something specific you want me to cover? Reply directly to this email to let me know your thoughts. I want to create content you enjoy!

Piazzolla is available on Google Fonts. Have a nice week and see you in the next issue!

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